Whatever it is, I cannot think of a better semiotic representation of the Maple Leafs’ relationship with the city of Toronto.

Think about the last ten visitors to your online store. You probably picture ten people browsing on their phones or laptops.

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...