Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only recently emerged in manufacturing environments. Early adopters have begun ...

Imagine walking into a chemistry lab, beakers and chemicals laid out on the table ready for the day’s experiments to begin. Beyond your table are 30 identical tables with the same setup. You pick up a ...

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Virtual reality and its close relatives, such as extended reality, have been completely accepted into the workflow of high-end productions. Stepping into an LED volume, you can be transported anywhere ...

VR goggles were among the technological offerings getting an outing at the Web Summit in Lisbon. — © AFP VR goggles were among the technological offerings getting ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Virtual reality looks to be a useful tool on multiple fronts to help prevent falls among older residents, including those in nursing homes, say researchers developing apps to do just that. A George ...

Overview: VR labs have expanded to about 2,500 Indian schools, including government institutions in smaller cities.NCERT’s XR pilot reached 89 million students ...

In an unprecedented move, Broward County Circuit Court Judge Andrew Siegel recently used virtual reality (VR) technology during a stand-your-ground hearing. On December 14, 2024, he wore an Oculus ...