The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Synthetic data generation has emerged as a crucial technique for addressing various challenges, including data privacy, scarcity and bias. By creating artificial data that mimics real-world datasets, ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...