Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

SMS messaging has become a powerful tool for businesses to connect with their audiences. From marketing campaigns to customer service, business texting offers a direct and immediate way to engage. But ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

Industry standards and regulations make SMS more valuable for brands and customers, says Richard Simpson, MD of BulkSMS.