Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show ...

Google's stalwart search button has a new neighbor: AI Mode. Stream NBC 5 for free, 24/7, wherever you are. The artificial intelligence feature is being tested directly beneath the Google search bar ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google is testing "AI Mode" search on its homepage. The new feature, though not widely available yet, is located directly beneath the Google search bar beside a "Google Search" button, replacing the ...