Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Large language models (LLMs) have emerged to become an integral part of the software stack. They are available through APIs from providers like Cohere, Google Cloud, and OpenAI or as open-source ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update.

The PaLM API allows you to tap Google’s PaLM 2 large language model directly from your application. Let’s start by writing some code to generate a blog post, including the HTML code. Pathways Language ...