If you consult Merriam-Webster, the word “aversive” means “tending to avoid or causing avoidance of a noxious or punishing stimulus.” Does that sound like a training method you’d want to use on your ...

Pet supplies is big business. In 2019, Americans spent $95.7 billion on our pets. With companies vying for pet parent dollars, it can seem like there is a product for everything. While many of these ...

One of the main influences on our behavior is the consequences of our actions, especially those that come shortly after we perform that action. For example, when a behavior is followed by positive and ...

Think of a person who had a really positive impact on you when you were learning a new skill. Were they stern and aggressive, or more like a cheerleader? I'd be willing to bet the people you learned ...