When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...
As Global Director, Strategy and Market Innovation for StrongMail's Agency Services division, Kara is responsible for helping marketers optimise their digital marketing programmes for greater returns.
High street retailer Matalan has hired Edinburgh-based Optima Connect to handle its email marketing. Optima Connect will take care of preparation, build and "overall campaign management" for Matalan's ...
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