Add Yahoo as a preferred source to see more of our stories on Google. Contractual obligations result in some pretty questionable content. When your favorite band members can no longer work together ...

A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

Empirical study of the psychology of creativity carried out with Nobel laureate scientists, Nobel laureate as well as other both leading and developing creative authors and artists has identified ...

This piece also appeared in NPR's Body Electric newsletter. Sign up for the newsletter so you don't miss the next one. Let's talk about movement, not as exercise, but as a secret weapon for creative ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Industrial design concepts explored through expressive ID sketching inside the design studio, highlighting creative ideation, form exploration, and the hands-on sketching process that shapes product d ...

A group of data analysts had received a strange message from their boss, instructing them to show up at a certain spot the next day at 11:00 a.m. There were no details or explanation included. When ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

Bombarding your target audience with repetitive and consistent messaging may get you noticed, but it won't make you stand out from the noise. But there is a way to make your marketing stand out. It's ...