Pantone choosing a shade of white for the 2026 Color of the Year sparked progressive backlash over the weekend comparable to the reaction to the Sydney Sweeney American Eagle ad. On Thursday, Pantone, ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

For many years, before the COVID-19 pandemic and the social media-ification of trend forecasting—and trends in general—Pantone had a firm grasp on the design world with its annual christening of the ...

Forbes contributors publish independent expert analyses and insights. Jamie Gold writes about wellness design and related housing topics. The world’s leading color authority, Pantone, recently ...

A shade of white will be the defining color of the next year. Get those stain-removing pens ready. By The Styles Desk Pantone, the self-styled color experts, have been predicting a “color of the year” ...