Twins raised apart are highly valued in psychological research. Studies have shown that genetic factors underlie a wide range of behaviors, including, intelligence, personality and interests. Twins ...

Siti Rahman, the CEO of Malaysia-headquartered NVF Bank, hurried through the corridors of the university’s computer engineering department. She had directed her driver to the wrong building—thinking ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

Klaus Engelhardt, the chairman of Kraftwerke Grün, hunched over his smartphone in the parking lot of the Berliner Hof club, attempting to shield the screen from the glare. He was still in his tennis ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...