The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented reality and virtual reality are about a lot more than playing games on the couch. The companies Fast Company is honoring in this category reflect that, with AR and VR tools for medicine, ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Governments worldwide are fostering the growth of the AR market through various forms of support, such as funding, research and development assistance, startup grants, and partnerships with academic ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...